Direct Energy Business Services Announces Rebrand Launch at PM Expo

Direct Energy Business Services changes operating name to Airtron Canada, effective December 4, 2013

Toronto, Ontario (December 2, 2013) - Direct Energy Business Services (DEBS) will announce its operating name change to Airtron Canada at the PM Expo on December 4, 2013. Moving forward, Airtron Canada will be the cornerstone of DEBS' rebranding efforts in Canada to strengthen its HVAC, building automation and energy services offerings. Craig Stanford, head of Canadian Business Services, and Eric Salzer, president of Airtron Canada, will be making the announcement at the PM Expo, Metro Toronto Convention Centre South Building at the DEBS/Airtron booth (# 1714) at 11 a.m., and will be available afterward for interviews.

 

After a comprehensive assessment of current brand perception, DEBS identified Airtron, a leading Direct Energy brand, based in the U.S. and a provider of quality HVAC services. Airtron's business processes have won much recognition and the company has established a new standard of excellence in customer service and delivery since 1970. Airtron Canada offers building technology services for Canadian businesses and building owners that include a full suite of HVAC services, Building Automation, and Energy Services.

?Airtron Canada is an exciting step for us as we launch our rebranding efforts in Canada, while working to build on our business history here,? said Scott Boose, president of Direct Energy Services. ?Our people are the strength of what we do and we are excited about showing the marketplace the value that our team of technical experts brings to the table.?

Boose adds that the rebranding strategy is targeted to strengthen the company's services, accomplish local growth objectives, and aggressively foster and develop new client relationships.

Airtron Canada's new market-focused customer care strategy includes the investment in an enterprise resource planning system that will improve the dispatch and call-handling process, shorten customer wait times, and enhance the overall customer experience. The company's new Customer Support Centre based in Ottawa, Ontario is staffed 24/7 and provides energy usage and alarm monitoring and reporting services, remote diagnostics and trouble resolution, and takes all service calls for HVAC and building automation systems.

The company currently provides local personalized service from 20 service locations across Canada serving more than 4,000 business customers and supporting 20,000 customer sites from coast to coast. In addition, the company employs 350 individuals.

Contact:
Andrea Romo
Direct Energy
412.334.9510
Andrea.Romo@directenergy.com