Direct Energy Launches Direct to YOU 400 Campaign with up to $400 in Customer Incentives

Houston, TX (April 28, 2014) - Direct Energy today unveiled a series of incentives that include up to $400 in gift cards for any new or renewing customer who signs up with Direct Energy, Bounce Energy, First Choice Power or New Leaf Green Energy. These offers are now available across the Texas market.

Direct Energy and New Leaf customers who sign up for a 24-month plan will receive a choice of gift cards for $400. The Direct Energy incentive offer is "Direct to YOU 400" and for New Leaf customers the incentive offer is "Clean Fixed 24." For new or renewing Bounce Energy and First Choice Power (FCP) customers, Direct Energy is offering a choice of gift cards for $150 with a 12-month signed contract agreement. Bounce Energy's incentive plan is "Terrific 12," while FCP will offer the incentive to any customers signing up for a 12-month plan.

"Texas customers can rely on Direct Energy to be their trusted, reliable, and secure power company for decades to come," said David Hindman, Vice President and General Manager, Direct Energy Residential. "Texans can depend on Direct Energy for their energy needs and more."

Direct Energy's products are a smart choice for consumers and businesses looking for value and long-term stability in electric service. Direct Energy is a growing, financially sound electric service provider In the Texas market. Direct Energy has the available resources to continuously develop and deliver products and services which are specifically tailored to the needs of Texas residential and business customers.

In the coming months, Direct Energy will offer an array of service options for Texans - all designed to help customers have more control over their energy use and costs.

Pricing for plans will vary by brand and region. Customers will be eligible for their incentive after three months of on-time payments for both 12- or 24-month plans and choose their preferred incentive online. Customers who sign a 24-month contract will be eligible for half of their incentive after three months of on-time payments and the second half after completing one year of service with an account in good standing. Customers must provide an email address at the time of enrollment.

For more information on the Direct to YOU promotion, visit www.directenergy.com or call 1-888-542-1234. For information on Bounce Energy's Terrific 12 plan, visit www.bounceenergy.com. New Leaf's Clean Fixed 24 information is online at www.newleafgreenenergy.com and for a list of FCP plans, visit www.firstchoicepower.com.

For further information, please contact:
Jessica Michan
Direct Energy
713-904-7488