Let Us DIRECT Your Move: "Moving Done Easy" Campaign Offers Personal Moving Services During Summer Months

Houston, TX (May 13, 2014) - Direct Energy presents the "Moving Done Easy" campaign in the Houston and Dallas markets, designed to strategically leverage the season when consumers are moving the most and coupled with the Texas real estate industry boom. Direct Energy's new and existing customers are now able to not only transfer their electricity service, but also their mailing address, internet, cable/satellite TV, home security, and phone services in addition to receiving quotes from movers and cleaning services. The campaign is Direct Energy's first approach to convenient moving assistance with an array of partners, and yet another way to provide services that empowers customers by offering solutions and options to their moving needs.

"Moving is no longer a time consuming, complicated transition with a long list of companies to call to transfer or switch services through Direct Energy's Moving Done Easy," said Al King, Head of Marketing Communications, Direct Energy. "We want our customers to know that we're here to help make their move a lot easier, and the Moving Done Easy campaign will do just that."

The media elements of this campaign include radio, TV, cable and digital marketing along with specific partner channel programing such as Hot On Homes. Direct marketing will also be a component in addition to billboards, kiosks, video digital display, and mobile and community onsite activation with point of sale marketing materials offered at select master plan communities in Houston and Dallas.

This all-encompassing tactical marketing promotion will run from May 12 through August 28 for the general market, with digital marketing running through the end of September, which is the prime peak of home buying and moving season.

For more information on the Moving Done Easy promotion, visit www.MovingDoneEasy.com or call 1-800-558-DEMOVE.

For further information, please contact:
Jessica Michan
Direct Energy
jessica.michan@directenergy.com
713-904-7488