Back to list Service & repair Jul 13, 2015 23:00 Direct Energy Puts the Power to Personalize Energy Plan, Products and Services in Consumers' Hands Houston, TX (July 14, 2015) - Thirteen years after Texas introduced competition in energy services, Texans can now enjoy an innovative, personalized energy shopping experience. Direct Energy introduces Direct Your Plan, a new way to shop for residential energy that lets customers build their own electricity plan from a robust menu of choices while seeing how their choice affects the price per kilowatt hour in real-time. "Direct Energy is not your typical retail energy provider. We're focused on empowering our customers with tools that help them manage their energy use and find the solutions to meet their individual needs," said Robbie Wright, vice president of Digital & Innovation at Direct Energy Residential. "Direct Your Plan is an important step forward in bringing to life our vision to make people's lives better and easier, and to add value, by putting customers in the driver's seat." The centerpiece of this first-of-its-kind home energy plan is a step-by-step interactive guide that presents customers with an array of options, including selecting contract term length, plan type, rewards, as well as energy products and services that best fit their individual energy needs and lifestyle: Plan Type: Fixed-Rate or Month-to-Month plan Contract Term Length: Select 3, 6, 9, 12, 24, or 36 months (Free Saturdays available on some plans) Energy Efficiency: Receive a Nest Learning Thermostat at no cost ($249 value) Energy Type: Option to use up to 100 percent renewable energy Reward Programs: PlentiSM and Reduce Your Use® Rewards Billing Options: Receive a discount on the plan rate with auto pay and paperless billing Home Services: Home Protection Plans or an Energy Audit to care for home systems Direct Your Plan is currently available in Texas only. Direct Energy plans to continue expanding the program in other markets across North America, and expects to include more features, in the future. For more information, visit www.directenergy.com/direct-your-plan. For further information, please contact: Jessica Michan Direct Energy jessica.michan@directenergy.com 713-904-7488