Direct Energy Offers Fixed Natural Gas Price For Direct Choice Customers In City Of Celina - May

Celina, OH (5/25/2011) - As part of its agreement with the City of Celina, Direct Energy has set a new stable fixed price for natural gas customers who participate in the Direct Choice program.

For the August 2011 through October 2011 billing cycles, Direct Choice customers in Celina will pay $5.853 per Mcf for natural gas (exclusive of utility charges and taxes). Senior citizens age 65 or older are eligible for a discounted price of $5.753 per Mcf. Existing participants in the program will automatically receive this new price.

Direct Choice is a marketing agreement between Direct Energy and the City of Celina that allows residents and small businesses located in the city to lock in their natural gas supply price for a specified period of time.

New participants must actively enroll into the Direct Choice program to benefit. To take advantage of the Direct Choice offer, individuals or small businesses need to be eligible to participate in the state's customer choice program and have a residence or small business located within the city limits of Celina. Further, Direct Energy encourages potential new participants that are under contract with another supplier to review their contracts for potential obligations prior to enrolling.

The City of Celina also has an agreement with Direct Energy for a natural gas Opt-Out Aggregation Program, a separate program that is available to residential and small business consumers currently served by the local utility. Under the Opt-Out Aggregation agreement, consumers currently served by the utility are automatically included in the Opt-Out Aggregation pricing plan unless they contact Direct Energy to be excluded.

To learn more about Direct Energy's Direct Choice offer, residents can contact Direct Energy's Customer Service Department toll free at: 1-866-803-4618, Monday through Friday from 8:00 a.m. to 8:00 p.m. EST and Saturday from 8:00 a.m. to 5:00 p.m. EST. Customers who have questions about the Opt-Out Aggregation Program or who want to opt out should call toll-free 1-866-760-6040.

About Direct Energy

Direct Energy is one of North America's largest energy and energy-related services providers with more than 6 million residential and commercial customer relationships. Direct Energy provides customers with choice and support in managing their energy costs through a portfolio of innovative products and services. A subsidiary of Centrica plc (LSE:CNA), one of the world's leading integrated energy companies, Direct Energy operates in 46 U.S. states plus the District of Columbia and 10 provinces in Canada.

For further information, please contact:

Claire Monaghan
Direct Energy
1-281-222-6033
Claire.Monaghan@directenergy.com