Direct Energy Business Enters Central Maine Power Electricity Market

Augusta, ME (11/29/2011) - Earlier this month, Direct Energy Business announced that the company will begin providing competitive electricity supply services to commercial and industrial customers in the Central Maine Power service territory of southern and central Maine. With increased competition creating opportunities to shop around for a great deal, commercial and industrial customers now have an attractive new choice from one of North America's largest integrated energy companies.

Central Maine Power delivers over 9 billion kilowatt-hours of electricity yearly to more than 600,000 retail electric customers.

"Maine has a presence in competitive energy markets, with the supportive efforts of legislators and utility regulators," said Mike Senff, Vice President North American Sales and Marketing for Direct Energy Business. "We are committed to providing customers across North America with competitive energy choices and are thrilled to be entering the Central Maine Power Market."

Specifically, Direct Energy Business will offer commercial and industrial electricity customers a suite of fixed, index and flex products, which can provide competitive savings off the utility rate for electricity supply. With Direct Energy Business, customers have the ability to choose a product that best suits their business' needs and energy supply requirements. Direct Energy Business is confident that its suite of products provides some of the most competitive offers on the market and will help customers control their electric bills.

Direct Energy Business' entry into the Central Maine Power service territory expands its Maine footprint for retail energy service. The company already has a strong and established presence in Maine that serves business customers in the parts of the state.

"Direct Energy is a stable, financially strong company, offering integrated home services and energy products in Maine with a vision for growth and a commitment to competitive markets and the benefits they bring to customers – lower prices, innovative products and great customer service," said Senff.

Customers can learn more about Direct Energy Business' products and services or enroll by calling 1-866-925-9115 or by visiting the company's website.

About Direct Energy

Direct Energy is one of North America's largest energy and energy-related services providers with over 6 million residential and commercial customer relationships. Direct Energy provides customers with choice and support in managing their energy costs through a portfolio of innovative products and services. A subsidiary of Centrica plc (LSE:CNA), one of the world's leading integrated energy companies, Direct Energy operates in 46 states including the District of Columbia and 10 provinces in Canada..

For further information, please contact:

Bethany Ruhe
Direct Energy
Phone: 1-412-667-5616
Cell: 1-412-841-3818
Bethany.ruhe@directenergy.com